I Trademarked Podcast Bestie. Here’s Why.

Building a podcast brand like it’s a business (because it is)

Hi Besties!

The trademark for Podcast Bestie was recently approved. It was a long process, but I wanted to bring you behind the scenes on my why—and my how.

First, the why.

I decided to pursue the trademark because I believe this brand has legs.

When I started Podcast Bestie, it took off pretty quickly. It felt like it filled a real gap in the market—specif…