<![CDATA[Podcast Bestie: What We Should Steal From]]>https://www.podcastbestie.com/s/what-we-should-steal-fromhttps://substackcdn.com/image/fetch/$s_!VLZh!,w_256,c_limit,f_auto,q_auto:good,fl_progressive:steep/https%3A%2F%2Fbucketeer-e05bbc84-baa3-437e-9518-adb32be77984.s3.amazonaws.com%2Fpublic%2Fimages%2Fa0b665c3-42c7-4c8e-abf7-9579da07c590_256x256.pngPodcast Bestie: What We Should Steal Fromhttps://www.podcastbestie.com/s/what-we-should-steal-fromSubstackSat, 11 Apr 2026 06:16:56 GMT<![CDATA[What We Should Steal From 'Creator Science']]>https://www.podcastbestie.com/p/what-we-should-steal-from-creatorhttps://www.podcastbestie.com/p/what-we-should-steal-from-creatorFri, 27 Sep 2024 22:30:51 GMT

Hey Besties!

I made a minisode for you with a content strategy inspired by Jay Clouse’s Creator Science that I think you’ll want to incorporate into your podcast strategy. It’s only three minutes and forty-five seconds long, and it could be a game-changer!

🚨 Tomorrow, Saturday, September 28th at 10am PST, I’m hosting an exclusive webinar for paid subscribers. We’ll explore the various monetization methods available to indie podcasters and how I combine them to make a full-time income as a writer/podcaster.

The Zoom link is below. I encourage you to join live so we can connect, and you can get your questions answered. But if you can’t make it, don’t worry—it’ll be recorded for later viewing. Not a paid subscriber yet? Now’s the perfect time to upgrade!

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Psst… Did you know you can get a free Podcast Bestie subscription just by referring your friends?

Here’s what else is new on Podcast Bestie:

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]]><![CDATA[What We Should Steal From 'The New York Times']]>https://www.podcastbestie.com/p/what-we-should-steal-from-the-newhttps://www.podcastbestie.com/p/what-we-should-steal-from-the-newSun, 25 Aug 2024 22:01:13 GMT

Hi Besties!

For starters, I’ve written some super helpful podcasting articles for Descript that I want to share with you:

Also, this is a reminder that we’re having our monthly accountability meetup for paid subscribers next weekend on Saturday, August 31st, at 9am PST.

Now, for today’s meat and potatoes, I recently picked up on a brilliant feed strategy from The New York Times that I’m excited to share with you. This is definitely a strategy to steal if you have more than one show.

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]]><![CDATA[What We Should Steal From YouTube's Evolutions Keynote]]>https://www.podcastbestie.com/p/what-we-should-steal-from-youtubeshttps://www.podcastbestie.com/p/what-we-should-steal-from-youtubesSun, 30 Jun 2024 21:01:24 GMT

Hi Besties!

Podcast Movement Evolutions was three months ago, so I’ve had time to reflect and take action on my biggest takeaways.

For starters, the following stats from Mark Pafume’s panel presentation have stayed with me ever since:

  • To make $50K a year at the average host read CPM, a podcast would need to have between 120K and 170K downloads per month.

  • According to Pew Research, 88 percent of podcast listeners listed both learning and entertainment as the primary reasons they listen to podcasts.

  • At a paid acquisition rate of $1 per download, the break-even point occurs when a listener tells three more listeners, who then each tell three more.

  • As reported by Podnews, 71 percent of podcast listeners discover new shows through recommendations by friends and family members.

Noodling on those numbers leads me to believe that 1) if you want to be a full-time independent podcaster, you’d be wise to incorporate video as part of your monetization strategy, and 2) you want to put your paid acquisition dollars behind your very best content to help trigger the word of mouth machine necessary for cost-effective advertising.

Lately, I’ve been thinking a lot about how to add video to your podcast without it taking over your whole life. Today, I’m sharing the ultimate easy button for podcasting on YouTube, set it and forget it style.

The best practical, immediately applicable tip I learned at Podcast Movement Evolutions was to connect my podcasts to their respective YouTube channels via their RSS feeds. This means new audio episodes automatically update on YouTube, which is a godsend for me since I’m not very consistent at posting videos over there. Seriously, it’s incredible—you need to do this now!

Learn how to upload podcasts to YouTube using an RSS feed

You should do this even if you prefer to post video versions of your podcast episodes on YouTube. Of course you can continue to post video content on your channel—that will likely supercharge your growth—but you still need to connect your RSS feed so that YouTube’s algorithm knows it’s a podcast.

Watch YouTube’s keynote if you want the details on why you should do this.

So… ROLL CALL! 🗣

Is your podcast on YouTube? Did you connect it via your RSS feed? Any questions, comments, or advice on the topic?

Follow me @courtneykocak on Twitter and Instagram. For more, check out my website courtneykocak.com.

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]]><![CDATA[What We Should Steal From 'Search Engine']]>https://www.podcastbestie.com/p/what-we-should-steal-from-searchhttps://www.podcastbestie.com/p/what-we-should-steal-from-searchMon, 01 Apr 2024 01:45:17 GMT

Hey Besties!

Recently, has become a regular part of my podcast rotation. There are many enviable things about the show, but today, I want to point out two in particular that we would be wise to incorporate into our own podcasting strategies.

The first strategy we should steal from Search Engine is repurposing an old feed. The Search Engine feed was first…

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